Social Media Marketing: 7 Questions to Ask Yourself Before Investing in a Social Media Strategy
"I was set up on Facebook, Twitter, LinkedIn, and thousands of other Social Networking sites, but I haven't seen any money coming in." That's some of the common statements I hear from frustrated business owners who invested their hard earned dollars on Online Media. The sad truth is, there are so many fly by night "Social Networking Experts" who think Social Media is all about having a Sexy Fan Page. I admit, I am a Fan of "Sexy Fan Pages." But, if they're not making you any money, what's the point? The problem here is that most people jump into the Social Media Mix without having a strategy. They say, I am going to jump on Face book and Twitter because they have over 500 million users combined. They set up these pretty sites and play the #'s game, if I have 10,000 followers one of them is going to buy something. In fact, that's not the case, it's better to have 10 targeted and qualified followers than 10,000 useless ones, woul...